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Guru, which was founded in 2009, collaborates with some of the top pro-anglers to develop a comprehensive tackle line. It aspires to create equipment that is not only innovative, but also efficient and cost-effective. It couldn't get pro-anglers like Steve Ringers, Andy Pell, and Dean Macey to collaborate with it if they weren't delivering on that mission as a brand that works with the best.
Guru's slogan is "knowledge is power," and the company relies on the expertise of its pro-anglers, or "gurus," to create creative tackle that more than fulfils the needs of the modern match fishing community. Dean Macey, a former Olympic decathlete who has already created a name for himself in the specimen angling scene, is part of the team. Macey has already hosted his own angling show and has been a co-host of Fishing Guru for a long time.
We are a Guru main dealer and can offer a full range of Guru products at great prices! A small selection of our stock is shown below, but you'll also find lots of other Guru items listed in the appropriate sections of our website.