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Avid Carp is a relatively new brand on the market, having been founded in 2009. However, don't let its youth fool you into believing it won't produce high-quality tackle. Avid Carp's young is its biggest asset, as it promotes fresh thinking in an old business and isn't scared to attempt new things. Avid Carp takes pride in its ability to take an old, weary notion and turn it into something new and interesting with the addition of an Avid Carp twist.